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Empower your business with data analytics

Empower Your Decisions with Analytics

We use data and analytics to inform and improve your marketing decisions. By tracking your marketing performance and analyzing customer data, we provide actionable insights that lead to improved strategies, better customer engagement, and increased sales.

Ready to Take the Next Step?

Give us a call so we can help you grow your business with the use of data

Let's Analyze

Data and Analytics

Data Analytics Strategy

To gain a competitive edge, it is important for organizations to develop and deploy a comprehensive digital data analytics strategy and reporting framework. The strategy will identify the most efficient way of creating a suite of customized reports and dashboards, empowering sales and marketing teams with high level insights about their website traffic, online audiences, search engine optimization effectiveness, online advertising performance and E-Commerce analytics.

Customer Behavior

Getting a discrete understating of customer behaviours and attributes and how to increase the intelligence and insights on customer segments:

  • Content preferences and identification of content which retains user interest on the site and enhances sales conversion
  • Demographic data of website users and the discovery of insights from this that can be used to enhance customer experience and conversion
  • Social behavior and trends from social platforms which deliver intelligence that can be used to optimize proposition and content strategy
  • Market trends based on search behaviors

Customer Experience

Developing reports which deliver insights on how the customer interacts with lead generation funnels on digital assets which will feed into conversion rate optimization initiatives:

  • Page load times / performance
  • Heatmaps visualizing customer behavior on landing pages
  • A/B testing initiatives
  • Segment Analysis

Digital Channel Effectiveness

It will also be vital to develop reports that generate insights on channel performance (paid and owned), enabling and empowering marketing teams to optimize channel effectiveness, revenue and return-on-investment.

  • Search engine optimization (SEO) trends, ranking analysis for target keywords,      and SEO market trends
  • Search engine marketing (PPC) and display trends and analysis, search query analysis
  • Insights from advertising platforms, keyword trends and auction insights
  • Competitor insights, activity, and performance
  • Cost, revenue and return-on-investment by channel

Let's Analyze

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